Vancouver International Digital Festival

08.05.15

How I Learned to Stop Worrying and Love the Digital

Jordan Kawchuk is a producer / director who currently makes the video podcasts for CBC Radio3. This is his guest post.
It took me a while to digitize myself.
When I made the leap from making capital “T” television with a large crew and big broadcaster to making TV by myself with a camera, a laptop, […]

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Cossette West invites you to attend Convergence 2008, a Digital Marketing and Communications Forum. Join other savvy marketing and communications professionals from across North America to learn how to stay competitive in the ever-shifting digital landscape. Gain insight on how to manage contemporary culture’s current state and future trends from keynote speaker Grant McCracken, in his session Digital Cultures: Markets, Meaning and Brand Management. Also, discover how to boost your website traffic, maximize cross-media marketing, and the power bloggers have on brand perception. Don’t miss out on this chance to get digitally charged!

Date: Thursday, May 22nd, 2008
Time 9:30am – 5pm
Location: Granville Island Arts Club Theatre
1585 Johnston St
Vancouver BC V6H 3R9
Cost: $200 Early Bird tickets until May 13th
$225 After May 13th

Click here to register. VIDFEST VVIP pass holders get free access to all mainstage sessions.

Mainstage Agenda: (See full agenda.)

9:30 am - Main Stage
Digital Cultures: Markets, Meaning and Brand Management

Speaker: Grant McCracken, Author of Culture and Consumption

11:00 am - Main Stage
Alternate Reality Game and the Beijing 2008 Summer Olympics: Follow McDonald’s interactive plot that involves online game play with real world treasure hunts

Speaker:
Sebastian Siethoff, Global Marketing Director - Young Adults, McDonald’s Corporation

1:00 pm - Main Stage
Giving Your Brand Away: Brand Communities

Panelists:
Ben Stringfellow, Director of Internal Communications, McDonalds USA
Thierry Hay-Sabouin, Senior Ecommerce Manager, Future Shop
William Azoroff, Interactive Marketing & Channel Manager, Vancity
Moderator:
Angele Beausoleil, Director of Strategic Planning, Fjord

2:30 pm – Main Stage
Web 2.0: Social Media Measurement

Panelists:
John Owen, Planning Partner, Dare Digital (UK)
Luc Cormier, Director, Impact Research
Jason Smith, President and COO Panel Division, Vision Critical

Moderator:
Russ Deighan, Associate Media Director, Cossette Media

4:00pm – Main Stage
Mobile Marketing Insider: Research and Applied Solutions

Panelists:
Paul Burns, Director IPTV, Mobile, Broadband at Sympatico MSN
Brad Lowe, Director of Product Creation, Nokia

Moderator:
Jan Fricker, General Manager, Blitz Promotion